Meg Odell


Ferrets & Friends

This is a branding project I hold dear to my heart, because it was born out of the love I have for my pet ferret, Ralphie.

It started with me making little ferret clothes out of felt I had lying around. I hand-painted his various nicknames on them, including Ralphinator, Mr Ferret and Ferret Fawcett.

This passion project expanded into a brand campaign for a festival about ferrets and other small alternative pets called Ferrets & Friends.

The colors and patterns were inspired by Ralphie’s fun personality—and his squiggly body.

Unfortunately, Ralphie died soon after the project was completed. But I am thankful to have this project as a way to remember how wonderful he was.