Cana

Cana is a startup looking to redefine the beverage industry. My team and I were tasked with helping Cana launch their experimental device that “prints” thousands of beverages right on your countertop. We created a visual system that captured Cana’s blend of technology, sustainability, and endless flavor combinations.

Senior Designer: Brand Identity, Website, Product Campaign

MY ROLE

Studio: Owen Jones, Creative Direction: Laura Williams, Laura Stull, Art Direction: Lisa Oliver, Copywriter: Amanda Benson, Designers: Rachel Avallone, Jessica Lyons, Photographer: Bill Whitmire

CREDITS

I helped develop Cana’s brand system using bright colors, futuristic type, and immersive photography all balanced by clean graphics and illustrations. The goal was to capture Cana’s cutting-edge technology and sustainability offered by its product in an already saturated beverage industry.

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