Planned
Parenthood

Planned Parenthood needed a campaign to highlight their services for providing a medication used to prevent HIV infection for the male gay community. After conducting interviews with the target audience, my team and I developed an approachable concept that reflected Planned Parenthood’s vision of privacy, respect, and care.

Art Director and Designer: Photoshoot, Campaign Elements, Social, Print

MY ROLE

Studio: Owen Jones, Creative Direction: Ethan Allen Smith, Photographer: Laura Stull, Copywriter: Allison Burke, Prop Styling: Amy Rosko

CREDITS

My team conducted interviews with men in the local gay community to get a read on what kind of campaign would draw folks in. We were advised to lean into the uncomfortable joy that comes with exploring sexuality. We wanted to make this campaign fun, approachable, and authentic—and boy did we have fun making this.

SEE MORE WORK

SEE MORE WORK